AI Outreach That Doesn’t Sound Robotic
Founders don’t need more hustle slogans. We need a repeatable way to reach the right people - without sounding like a bot or burning a day on each message.
Here’s the system I teach and use.
It’s human, specific, and fast.
Start with one truth - outreach works when it respects context.
A good note doesn’t pretend to be intimate. It shows you’ve done the work, it offers something relevant, and it makes the next step effortless.
My framework has three parts.
First, the message.
Keep it to five lines.
Context - why you’re in their inbox/DMs now.
Value - the specific benefit they’ll care about.
Ask - the smallest next commitment.
Next step - one clear action (a 90-second Loom, two time options, or a doc).
Grace - an easy out if the timing is wrong.
Second, the engine behind the message.
Build a variable-block library your AI can mix and match without losing your voice:
Persona (3 versions): who they are in one clause.
Pain (3): the friction they actually feel, not the buzzword.
Proof (3): one metric or outcome you’ve delivered.
Offer (3): small, useful artefacts - never “pick your brain”.
CTA (3): a forked path (e.g., “Loom or 15 minutes?”).
Store those blocks in your knowledge base alongside your voice card and offer one-pager. (If you want the full details on how to set up your knowledge base for your AI, read this: Your AI isn’t underperforming. Your knowledge is under-organized.)
When it’s time to write, your AI has real ingredients, not vague prompts.
Third, quality control. In sixty seconds.
Tone: replace pitchy phrases (I’m looking at you “synergy” and “circle back”) with plain language.
Length: set a hard cap (75 words for DMs and 100 for email).
Personalization: add one line from their feed or site that proves you took time to get to know them.
Wrap it in a simple SOP so the workflow takes ten minutes, not an afternoon.
Pick your blocks.
Generate the draft.
Run the QC pass.
Personalise one line.
Send within 24 hours and log the outcome.
If referrals have carried you this far but the pipeline feels thin in the current economic conditions, try this 48-hour challenge.
Publish your five blocks × three options each (15 total), ship five real follow-ups, and measure replies, meetings booked, and “not now” responses. You’ll find your people faster than any pitch deck.
AI shouldn’t make you louder.
It should make you clearer.
When your knowledge is organized and your offers are concrete, the tech becomes a quiet amplifier - and the conversation becomes the point.
If you want the full breakdown of this step by step, head on over to my podcast ‘AI Literacy for Entrepreneurs’ and listen to episode 248. Get trigger happy with that pause button and do each step with me!
Once you’re done, drop me an email or LinkedIn and tell me “five shipped” and I’ll invite you into my AI mastermind - Marketing Power Circle - to build it out further.
