Three different leaders told me the same thing last quarter: "We tried AI. It felt cool. It didn't change any results." 

Northlight exists to fix that gap.

When people talk about AI, the focus often lands on speed, productivity, and cost savings. But here’s the uncomfortable truth - AI won’t be inclusive by default.

Left unchecked, AI systems replicate the same biases and inequities already baked into our data and our workplaces. That’s not just a technical problem - it’s a leadership gap.

We unpack how AI and DEI (diversity, equity and inclusion) intersect inside organizations. From the reality of companies quietly pulling back on DEI to the urgent need to make AI adoption equitable, Inclusion is not a trend - it’s a value.

When people think of getting found on AI (the new world search/SEO) they picture a magic formula - some secret prompt or hack that pushes their brand to the top of ChatGPT, Gemini, or Perplexity results. 

In reality, AI discovery works the same way as Google did in its early days: reputation + content + consistency.

This is the Findability Flywheel. 

You don’t need another tool.
You need a system that makes AI send you customers.

When people talk about AI, they often focus on outputs - faster graphics, smarter copy, automated workflows. That’s real ROI, of course. But it’s not the whole story.

The deeper return on AI literacy isn’t about content at all. 
It’s about confidence.

This August, I lived a dream I’ve been chasing for years - working and playing (mostly) while traveling.

I’ve always managed day-to-day flexibility. Choosing my hours, building around my family, even leaning into the 4-day-week fantasy (though never quite nailing it). But this… being able to step away for weeks at a time, while the business keeps humming? That’s new.

And it simply wouldn’t have been possible without AI.

We tell ourselves stories.

“I’m late.”
“Everyone else is miles ahead.”
“I’ll start when I understand it better.”

That’s not truth. 
That’s procrastination, dressed up as prudence.

In this episode, I sat down with Deborah Carraro, a long-time educator, founder of ideborah, and AI Lead at Coralus. She’s helping early-stage entrepreneurs and changemakers develop creative confidence with AI - not just competence.

You don’t need another AI tool.
You need to get out of your own way.

When it comes to adopting AI, most are asking: “Which tool should I use?”

Clarity first. 
Tools later. 
Always.

You pulled a latte, blocked off an evening, and gleefully clicked Create a GPT. 

A few hours later you had a shiny private model with a clever name and high hopes. 

Fast-forward to today and… meh. 

Generic answers, awkward tone, zero time saved.

Ready to stop cursing at that under-performing GPT (that you lovingly built - only to watch it spit out meh)?

Quiz funnels, content-on-autopilot, AI look-books - and the IRL moments that powered my June.

Generative AI has sprinted from headline to boardroom in a few years.
Early adopters are cranking out custom GPTs and automated workflows; late skeptics are still side-eyeing ChatGPT. The rest - roughly 80 % of founders, consultants, and in-house teams - sit in an awkward no-man’s-land

podcast inspiration + IRL patio vibes - say yes to both!

There’s something quietly fascinating happening in the workplace right now.

More people are using AI than they’re admitting. Especially in mission-driven spaces like nonprofits, small consultancies, and founder-led teams. It’s not that they’re anti-tech - far from it. But the cultural norms, the governance, the frameworks? They’re still catching up.

what if AI isn’t stealing your job - but saving your sanity?

the iron‑clad fridge first stored medicine, not milk. 

it took 200 years before someone asked, “would a cold drink taste better?” 

today ai feels like that early fridge. 

powerful, misunderstood, and a little scary.

humans fear the machine because we picture a binary outcome: domination or d3ath. 

reality hides in the messy middle. 

what if the future of business isn’t about more tech - but deeper connection?