From Dabbling to Compounding: Introducing Northlight
Three different leaders told me the same thing last quarter: "We tried AI. It felt cool. It didn't change any results."
Northlight exists to fix that gap.
Most teams don't have a tool problem; they have a workflow problem.
Prompts are scattered, nothing is documented, and wins don’t compound.
This is why we built Northlight - an AI literacy-to-implementation firm for small teams and enterprises that want AI to ship, not simmer. We turn messy processes into clean systems, encoding them into SOPs (standard operating procedure), custom GPTs/agents, and governance that protects the gains. Then we measure, and we keep dialing it in.
Think about the last two tectonic shifts.
Calculators didn’t kill math; they freed us to solve bigger problems.
Computers didn’t erase judgment; they amplified it.
AI is the same - if you redesign the work.
How Northlight Works
Diagnostic (2 weeks): We audit your current workflows, data sources, and stack. You receive a simple scorecard and a 30/60/90 plan - what to fix first, what to build next, and what to ignore. Do it yourself, or bring us in.
Implementation Sprint (6 weeks): We select one or two revenue-adjacent workflows. We write the SOPs, craft the prompt sets, build custom GPTs, QA on your real work, and train your team so it sticks.
Enablement and Governance (ongoing): This includes office hours, policy and privacy updates, and quality reviews. The goal is to protect the gains and keep compounding them.
What This Looks Like in the Wild
Content Ops: A consultancy’s expert posts dropped from 8 hours to <2 hours, while quality went up because the GPT wrote in their best voice. Organic impressions 3x-ed within a month. Same brains. Better workflow. Better results.
Audience Intelligence: An agency’s strategist shaved 6–7 hours off research briefs with a GPT trained on their tightest historical work - citations on, bias checks in place, and a human edit layer.
Responsible by Design
We don’t chase shortcuts; we build guardrails.
This includes privacy and data handling, citations and fact-checking, and accessibility and inclusion - because training only executives is not “adoption” - it’s fragility.
For a deeper dive, see EP 245 with Gabby Zuniga on inclusive AI.
Start with Proof, Not Promises: The 48-Hour Challenge
Choose one weekly workflow.
Write a 5-8 step SOP for how you do it now.
Load that SOP + one gold-standard example into a custom GPT.
Run a real task. Measure the time and the quality.
If your cycle time doesn’t drop, DM me “Northlight.” I’ll send templates that fix it.
Launch Offer: 5 Diagnostic Slots
To celebrate the launch of Northlight, I’m opening five diagnostic slots at a founder-friendly rate. Two weeks from now you could have a clear scorecard and a 30/60/90 plan to stop dabbling and start compounding. Book fast; when the five are gone, the rate is gone.
Book a Northlight Diagnostic Discovery Call
Connect with Susan Diaz on LinkedIn
Design the work. Then let AI do the heavy lifting. That’s how results compound.
