When making shows to market your brand - whether podcast or videos - the spotlight often falls on the glamour of post-production. The sleek editing, the engaging captions, and the polish within the look and feel/sound of things is often what gets and keeps our audiences.

Artificial intelligence promises to transform marketing, yet founder-led brands and SMEs eager to implement AI often find themselves lost in theoretical content. Articles outlining AI capabilities far outnumber practical guides on execution.

This scarcity of tactical, applied AI knowledge is a detail worth noting for founders ready to leverage AI to maximize revenue.