Your marketing team is already using AI.
You just can't see it.
A fillable scorecard to audit your marketing team's AI usage across 4 dimensions. Takes 15 minutes. Changes how you lead.
Most marketing teams are flying blind.
Tools no one mapped. Workflows no one documented. Personal subscriptions doing company work. People learning alone at 11pm. And leadership asking "what's our AI strategy?" with no real answer.
You don't need another AI tool. You need to see what's already happening.
This scorecard makes the invisible visible.
Which AI tools are actually in your stack. The paid ones, the free ones that snuck in, and the personal subscriptions no one talks about.
Where AI is changing how work gets done. And where painful bottlenecks are still 100% manual.
Who your secret power users are. And who's been quietly left behind. (This one surprises people.)
Where your governance gaps are hiding. Sensitive data, missing policies, outputs going public with no review.
Whether you can tell a real ROI story. Not anecdotes. Actual data your leadership will respect.
What to do Monday morning with everything you find.
What you'll uncover with this scorecard
What’s Inside?
20 diagnostic questions across 4 dimensions, built from the AI literacy framework in my forthcoming book Swan Dive Backwards.
The 4 dimensions:
Tools. What's in your AI stack right now? Can you even see it?
Workflows. Where is AI actually changing how marketing work gets done?
Adoption Patterns. Who's thriving? Who's frozen? Does the gap mirror your existing equity gaps?
Risk & Governance. Are you protected, or just hoping for the best?
Who this is for
Marketing leaders and department heads who know AI is in use but can't see the full picture.
In-house marketing teams at any size company.
Founders running their own marketing who want to stop guessing.
Anyone who's been asked "what's our AI strategy?" and didn't have a clear answer.
If you want clarity without a six-month consulting engagement, you're in the right place.
